Scale
52 permanent national cultural and tourism product pavilions, 36 temporary shops.
TuobaCity Investment and Cooperation Manual
Embarking on a New Journey on the Silk Road
Datong City, Shanxi Province—the ancient capital of the Northern Wei Dynasty and one of the first batch of national historical and cultural cities—is one of China's nine ancient capitals and is continuously polishing its four calling cards: "Ancient Cultural Capital, Cool Summer Capital, Culinary Capital, and Capital of Integration."
As an international cultural and tourism integration innovation benchmark in response to the "Belt and Road" initiative, "Tuoba Arena City" has been meticulously crafted over three years. Based on the ancient city of Datong, it deeply extracts the essence of the Northern Wei Xianbei culture and constructs a full-scene immersive cultural and tourism complex that combines history, competition and commerce. It aims to create a new cultural landmark and a new consumption world where the ancient and modern meet.
Cultural Roots - Recreating the Marvels of Pingcheng
Cultural Heritage
Centered on the soul of the Xianbei Tuoba culture and using the official language of the Northern Wei Dynasty (Datong dialect) as its vehicle, this initiative focuses on cultural exchange and integration, artistic appreciation, ideological beliefs, and social values, safeguarding the diverse and inclusive cultural roots of Chinese civilization.
Aesthetic Expression
Innovatively inheriting the aesthetic essence of the Northern Wei Dynasty, this collection blends the hues of cultural relics, stone carving patterns, Wei-style calligraphy, and the quintessence of Northern Wei attire to recreate the era's splendor of the “Marvelous Realm of Pingcheng.”
Core Attraction I Indoor "Tuoba Immersive Experience Zone"
This zone features four major themes: Tuoba Customs Experience, Northern Wei Ancient-Style Competitions, Modern Sports Competitions, and Digital Sports Activities.
- Time-travel themed scenarios recreate the unique blend of Xianbei nomadic culture and Central Plains civilization, allowing visitors to immerse themselves in Northern Wei-era attire for photo opportunities.
- Experience adapted ancient sports to discover the charm of Northern Wei athletics and the joy of ancient physical activities.
- Professional indoor sports including basketball, badminton, table tennis, and shooting are introduced to establish the Tuoba IP tournament series.
- Digital sports experiences such as virtual golf, tennis, baseball, skiing, and wing suit simulations offer relaxation amidst historical settings.
- Host 46 international specialty restaurants indoors, offering visitors an exotic “Feast of all nations at Tuoba City.”
Four Indoor Themes
Indoor "Feast of all nations at Tuoba City"（3,000㎡）
Interior Store Style and Area Display
Immersive Performances: Nine “Immersive Performance Viewing Zones” transport visitors through the virtual and real worlds of millennia of prosperity.
Featuring 46 international ethnic restaurants, it can accommodate 600 guests simultaneously, offering a culinary feast with exotic flavors.
Core Attraction II: Outdoor “Tuoba International Bazaar” (5,000㎡)
Set against the historical backdrop of cultural integration and trade exchange during the Northern Wei Dynasty, this space features 52 permanent national cultural and tourism product pavilions alongside 36 temporary shops. It recreates the “Great Unity Marketplace” and “Millennium of Prosperity” from 1,600 years ago.
- Foreign cultural and commercial institutions in China are invited to establish free-of-charge booths, with merchants operating independently.
- A Tuoba-themed stage showcases rotating performances by diverse ethnic groups, celebrating global cultural traditions.
- Through cultural tourism innovation, stage performances depicting “dawn city opening, dusk lantern lighting, and closing blessings” will run throughout the day, offering free admission to visitors.
Experience
reviving the prosperity of the "Datong International Bazaar of a united world, a Millennium of Flourishing Exchange" from 1,600 years ago.
Cultural Integration
Four Tuoba-themed stages will be set up, featuring rotating performances by different ethnic groups showcasing the world's cultural traditions.
Sense of ceremony
Three themed ceremonies are held daily: the opening of the city gates at dawn, the lighting of lamps at dusk, and the closing prayer for blessings.
Outdoor Shop 3D Display (Partial)
Morocco
Zimbabwe
Gambia
Togo
Afghanistan
More in production
Outdoor Store Style and Area Display
Tuoba City 3D Commercial Street Rendering Showcase
We also provide you with
Focus on your business, we'll handle the rest.
- Unified Marketing Promotion: Your brand will be automatically integrated into the project's comprehensive marketing ecosystem. You'll share in the massive traffic generated by our ongoing investments in online social media campaigns, short-video content promotion, mainstream media advertising, and large-scale offline events. This enables your store to reach vast potential customer bases at zero cost.
- Smart Management System: We provide a comprehensive smart system covering POS checkout, membership management, and more. This empowers you to accurately track consumer trends, optimize inventory and marketing strategies, achieve cost reduction and efficiency gains, and sustain performance growth.
- Daily Operations Support: Our dedicated property management, security, and cleaning teams handle routine maintenance and orderly management of common areas, creating a safe, clean, and organized business environment. This allows you to focus entirely on your products and services.
- Themed Event Empowerment: We will regularly plan and host a variety of themed events to ensure a steady flow of customers throughout the year, bringing continuous consumer engagement and brand exposure to your store.
Win-Win Cooperation
【Invitation to Join】
We welcome businesses interested in operating the following activities in China to join Tuoba Gaming City:
1. Selling cultural tourism products and daily consumer goods from various countries;
2. Operating restaurants featuring distinctive cuisines from diverse ethnic groups worldwide;
3. Showcasing the rich cultural diversity of global ethnic communities.
I. Indoor Dining “Global Food Court” - Cooperation Model
We provide: Public space decoration and services; basic shop fit-out and consultation on kitchen layout. You are responsible for: Styling soft furnishings and sourcing cooking equipment. Payment Method: Unified payment platform with periodic settlements.
II. Outdoor “Tuoba Global Market” - Cooperation Model
We provide: Multi-national themed retail venues.Your responsibilities: Bring inventory, occupy space, and conduct sales.
Payment terms: No fixed stall fees; vendors operate independently. Sales revenue sharing negotiated and formalized; unified payment platform with periodic settlements.
Contact Us
For any inquiries or to learn more about Tuoba Sports City, please reach out via email, WeCom, or phone below.
Phone: (+86) 19903521023
Email: contact@tuobacity.com
Address: West Gate of Qingyuanmen, Ancient City of Datong, Shanxi Province, China
FAQ
It is a fully immersive cultural tourism complex located within the ancient city of Datong, Shanxi. Centered on the Xianbei culture of the Northern Wei Dynasty, the project deeply integrates three core elements—history, competition, and commerce—aiming to create a new cultural landmark where past and present converge, and a fresh realm for consumer experiences.
The project draws upon the cultural heritage of the Xianbei Tuoba people, innovatively carrying forward the aesthetic legacy of the Northern Wei Dynasty. This includes the colors of cultural relics, patterns of stone carvings, calligraphy of Wei steles, and the essence of traditional attire, recreating the splendid era of the “Marvelous Realm of Pingcheng.”
It primarily consists of two major zones: The indoor “Toba Immersive Experience Zone”: Spanning 12,000 square meters, it features cultural experiences, ancient-style competitions, modern sports, and digital athletics. The outdoor “Toba International Bazaar”: Covering 5,000 square meters, it includes 52 national pavilions and 36 temporary shops, recreating the vibrant scenes of an ancient marketplace.
No fixed rent required. We offer turnkey retail spaces under a zero-rent model, where partners operate independently and ultimately achieve mutual success through sales revenue sharing.
We cover the primary upfront hard-finish costs for you:
- We provide: Common areas, basic finishes, and kitchen layout.
- You are responsible for: Custom soft furnishings, cooking equipment, and daily operational supplies. All transactions settle through our unified platform, with regular revenue settlements processed for you.
We invite nearly 80 foreign commodity dealers from 36 countries to move in free of charge and with move-in-ready setups. These foreign merchants will maintain independent operation. The entire area will be open all day and is free of charge for visitors.
We attract visitors through multiple channels:
- Immersive Experiences: All-inclusive indoor passes, Northern Wei-era costume photo spots, digital sports activities, and more.
- Cultural Performances: Four outdoor stages host daily ceremonies like “City Gate Opening,” “Lantern Lighting,” and “Blessing Rituals,” alongside multi-ethnic performances.
- Tech-driven attractions: Utilizing full-scene NPC interactions and light art installations to create viral photo spots.
- All-weather operation: Indoor activities remain open daily, unaffected by weather conditions.
We welcome merchants interested in the following business activities in China to settle in Tuoba City:：
- Selling cultural & tourism products and daily consumer goods from various countries;
- Establishing specialty restaurants featuring global ethnic cuisines;
- Showcasing the diverse cultures of the world’s ethnic groups.
Extremely convenient. Both indoor and outdoor areas utilize a unified payment platform, allowing visitors to pay through a single system. We provide clear and transparent settlements with you on a regular basis, ensuring the security of your funds.
You may contact us through the following methods:
- Business Hotline: +86 199-0352-1023
- Email: contact@tuobacity.com
- Enterprise WeChat: Please scan the official QR code with WeChat to add us
Scan the QR code with your mobile phone to access this page.
中文版
English version
Win-Win Cooperation
We welcome your establishment.
China's first comprehensive cultural tourism complex blending Northern Wei heritage with immersive competitive experiences invites you to forge new business opportunities along the Silk Road.
TUOBA CITY WELCOME BROCHUREQuick Links
Contact Us
(+086) 19903521023
contact@tuobacity.com
Qingyuan Gate, Ancient City of Datong, Shanxi Province, China
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